Accessibility Statement 

Statement created on: 3^rd June 2025

Statement last updated on: 31^st June 2025

Kia is committed to making its branded websites accessible, in accordance with the European Accessibility Act.

Access to all is one of the high priorities for Kia and it strives to ensure all users with different abilities are able to interact and consume the digital content for their specific needs

This accessibility statement applies to websites for all the regions in Europe. 

General Description Of The Service

This website provides information about Kia’s vehicles, services, dealership network, and company updates. It is designed to offer seamless and inclusive experience for all users, including those with disabilities.
The website features sections on Kia’s latest models, electric and hybrid vehicles, retailer locations, customer support tools, services like Kia Drive, and news about the brand.

Accessibility is at the heart of our digital product development process

We understand that Accessibility is not just a requirement but very essential for people with different abilities and helpful for all. It is not just a checklist item to be ticked. But something close to our heart and part of everything we do to build accessible digital products.

Our Website follows the EN 301 549 and WCAG 2.1 AA standards. We are actively working to address full integration of the standards.

 The following parts of this Website  are not fully accessible:

• some sections of the pages are not fully keyboard accessible
• some images do not have good alternative text
• some PDF documents are not fully accessible
• some elements on the pages have insufficient colour contrast

This statement will be revised upon the completion of full integration. 

Accessibility Features

The website is structured to ensure easy navigation and accessibility. WCAG criteria that the website meets, the most important features you should be able to access are: 

• WCAG criterion “1.3.4 – Orientation”: The site works in both portrait and landscape views
• WCAG criterion “1.4.12 – Text Spacing”: Text remains readable even with increased spacing.
• WCAG criterion “2.4.5 – Multiple Ways”: Users can navigate using different methods such as menus and footer links.
• WCAG criterion “3.1.1 – Language of Page”: The default page language is defined 
• WCAG criterion “3.2.3 – Consistent Navigation”: Consistent navigation is provided across all pages
• WCAG criterion “3.2.4 – Consistent identification”: All components on the website are identified consistently

Non-Accessible Content

Despite our best efforts to ensure the accessibility of our website, we are aware of some limitations, which we are working to fix. WCAG criteria for which the website still needs improvement, 6 criteria that are not present, the most important known limitations are listed below: 

• WCAG criterion “1.1.1 – Non-text content (text alternative)”: Some text alternatives lack sufficiency or are missing entirely
• WCAG criterion “1.4.3 – Contrast (Minimum)”: Text does not meet minimum contrast requirements.
• WCAG criterion “1.4.11 – Non-text Contrast”: Meaningful graphics does not meet minimum contrast requirements
• WCAG criterion “2.1.1 – Keyboard”: Not all functionality is keyboard accessible
• WCAG criterion “2.4.3 – Focus Order”: Focus does not follow a logical sequence
• WCAG criterion “2.4.7 – Focus visible”: Focus state not visible 
• WCAG criterion “4.1.2 – Name, role, value”: Missing or incorrect ARIA roles and attributes, incorrect usage

Request documents in an accessible format

If you need an accessible version of documents on this website that is available in PDF format, contact us and tell us. You can reach us on accessibility@kia-europe.com

• the web address (URL) of the PDF document
• your name and email address

Competent Authority

The competent market surveillance authority for questions relating to compliance with accessibility requirements is the Market Surveillance Authority of the Federal States for the Accessibility of Products and Services, based in Magdeburg (Saxony-Anhalt).

Preparation of this accessibility statement

This statement was prepared on 3^rd June 2025.

This statement was prepared after evaluating our websites against standards prescribed by the European Accessibility Act which also includes WCAG 2.1 AA standard. The evaluation was done by a third-party vendor against WCAG 2.2 AA standard. 

Assessment was carried out using the Website Accessibility Conformance Evaluation Methodology (WCAG-EM) approach to deciding on a sample of pages to test."  

The statement was last reviewed 29^th July 2025

Feedback and contact information

We welcome your feedback regarding  any sections of our website that may not be  accessible to you. We apologize for the inconvenience and are committed to addressing accessibility issues as promptly as possible.

We also encourage you to share any suggestions that could help improve the accessibility experience for all users.  

Please contact us at accessibility@kia-europe.com with your feedback or suggestions. We aim to ensure that our content is fully accessible to everyone.  

Compatibility with Browsers and Assistive Technology

Our website is designed to be compatible with the following assistive technologies: 

Operating systems and browsers:

• Chrome version  137.0.7151.69
• Edge version: 138.0.3351.65
• Windows version: Windows 11
• Android version: Android 14
• iOS version: iOS 18

Screen readers:

• NVDA version 2024.10
• VoiceOver
• Talkback

Technical Specifications

The accessibility of our website relies on the following technologies to work with the particular combination of web browser and any assistive technologies or plugins installed on your computer: 

• JavaScript
• WAI-ARIA
• SVG
• CSS
• HTML
• JQuery
• Angular